The GRoceries Aimed at Increasing Nutrition Study
Sponsored by University of Pennsylvania
About this study
Only 2% of Americans meet the recommended levels of whole grain consumption, despite its association with reduced risk of type 2 diabetes. This study aims to assess if consumers with prediabetes or type 2 diabetes can be encouraged to switch from buying refined grain products to whole grain products when shopping for groceries online. The study will use personalized marketing strategies, with or without discounts which adjust based on purchasing behavior, to promote whole grain consumption.
The overall objective of this study is to determine if behaviorally informed marketing strategies or those same strategies plus dynamically adapted financial incentives can prompt consumers with prediabetes or diabetes to switch from refined to whole grain products when grocery shopping online. The specific aims of the study are: Aim 1: To demonstrate the feasibility of conducting a randomized controlled trial (RCT) via an online grocery delivery platform and to refine mechanism-based marketing nudges and incentives based on user insights. The overall objective of this aim is to customize the online grocery store experience to align with the needs of the consumers while also supporting the objectives of the two intervention arms outlined in Aim 2. Customizations will include displaying wh…
Where this study is enrolling
- I'm interested
University of Pennsylvania
Philadelphia, Pennsylvania
Who can participate
Inclusion criteria
- ✓Age 45 - 70 years.
- ✓Able to provide consent.
- ✓Resident of Philadelphia, Bucks, Delaware, Chester, or Montgomery Counties in Pennsylvania.
- ✓Consume \<5 servings of whole grains per day.
- ✓Use online grocery shopping at least once per month.
- ✓Have access to a credit or debit card to pay for groceries purchased.
- ✓Have reliable internet access.
- ✓Speak English.
- ✓Penn Medicine patient diagnosed with prediabetes or diabetes (identified using ICD-10 codes R73.03, E11).
Exclusion criteria
- ✕Does not meet all the inclusion criteria.
- ✕Not able to speak English.
- ✕Not able to provide consent.
Only the research team can confirm whether you qualify. The intake questionnaire is the best way to find out.
Completing a questionnaire on Clinably does not enroll you in a clinical trial or confirm your eligibility. Only the research team can determine whether you qualify to participate. These results are based on the information you provide and are intended to help you start a conversation with the research team.
Trial data sourced from ClinicalTrials.gov.